The Ash & Rose Collection is our in-house label, produced locally by our co-founder Nea and her small team of sewers (and sold alongside the dozens of eco brands we carry in our shop). The Ash & Rose Collection is exclusively ours - you won't find it sold anywhere else!
We work with vintage and antique remnant materials and fine deadstock designer fabrics, taking beautiful "waste" and creating new limited-edition styles. We're obsessed with our collectible fabrics and we want every piece we produce to become a treasured part of your wardrobe for years to come.
Our customers are creative, dynamic women who inspire everything we do. Each piece we design needs to be a little thrilling, but always easy to wear in your active daily life. We're not trying to follow trends. Instead, we're always working to enhance your wardrobe with distinctive details and versatile silhouettes that you can wear in many different ways from season to season and year to year.
Our design process begins with our materials. We source beautiful quality fabrics that are feminine and modern, and would otherwise go to waste. We choose to work with bits of fabric that are cast off by bigger brands due to irregularities, or leftover as scrap. We're always asking ourselves, "What's the best way to use this small amount of fabulous material? What type of garment can we create that will be useful and meaningful in our customer's life?"
By combining gorgeous design with resourcefulness, ingenuity and a deep respect for the process of creation, we've created a sustainable collection and fulfill our mission to create more beauty and less waste!
Ash & Rose is a boutique on a mission to make the world a little more beautiful, every day. It's a shop for women who love all things romantic, whimsical, pretty and practical - and care about the planet and the people who inhabit it.