About Us

Ash & Rose is a boutique on a mission to make the world a little more beautiful, every day. It's a shop for women who love all things romantic, whimsical, pretty and practical - and care about the planet and the people who inhabit it.

We believe that your clothing has the power to fuel your creativity, spark your imagination, and inspire you to be the best version of yourself.

We embrace the concept of Slow Fashion, shopping thoughtfully and intentionally and connecting with the stories behind our possessions. We reject the idea that Fast Fashion is an acceptable "cheap" alternative to caring for people and the planet.

We think getting dressed should be a joyful and effortless experience that helps you love your body again. We want you to walk out the door with confidence - whether you're in basic black or a bold statement print - so that you can seize the day, every day!

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sustainable fashion

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Family Owned and

female focused

Our Customers Say...

Ash & Rose is one of my favorite boutiques in Boston. I only get a chance to go when I'm visiting about once a year or so, but I always make the trip because of the amazing selection of products at this store. Most importantly to me, EVERYTHING is ethically sourced, and the owners take great care to learn about the story behind each and every product that they stock in the store. 

Rachel F.

I shop online and I support the ethical clothing industry, but it's difficult to find ethical fashion that is my style. This is where Ash & Rose comes in! I love their styles and their pricing is reasonable. The clothing is of good quality and it fits well, and my orders arrive earlier than estimated. Love this store and I definitely recommend it.

Solidad O.

Be the best
version of you.

It's about so much more than how you look. Fuel yourself with positive energy from garments that are produced with kindness to people and the planet. Express your personality, and walk with confidence - whether you're in basic black or a bold statement print - and let your creativity run free!