NORDIC COUNTRIES PAVE THE WAY FOR SUSTAINABLE FASHION

Image via Nordic Fashion Association.

Scandinavia has brought many beautiful fashion trends to the world, like the colorful creations of Marimekko or those bold, beautiful Nordic prints that show up on tights, sweaters and everything cozy in the fall. Their greatest contribution to fashion is currently in the making, a regional collaboration between Nordic countries aiming to improve sustainable fashion design, consumption and production in their region and worldwide!

The report, Mapping Sustainable Textile Initiatives is a hefty 233 pages, however the Summary is a great overview, which includes:

1. Replace Fast Fashion
The key to achieving an environmentally significant effect is to reduce the amount of textiles in circulation by replacing cheap, poorly-made, disposable clothes with quality clothes designed to last. This will reduce the overall production of waste and the use of chemicals.

The Madison LBD by Ethos is a quality, organic cotton staple that will stay in style for many years to come.

2. Reduce Resource Input
The perspective is all about reducing inputs in textiles value chain. This includes various forms of circulatory thinking, material efficiency, as well as commercial forms of recycling and waste management.

The Passionflower Zip Hoody by Lur is made from a blend of recycled polyester from plastic bottles and recycled cotton scraps, making a new, 100% recycled fiber.

3. Redirect Global vs Local
Locally produced textiles, with emphasis on ingredients, traditions, uniqueness and innovation, is a new and positive measure that can easily get attention outside environmentally conscious circles. A greater appreciation for good ingredients, and why quality costs, are required to compete with “fast fashion” and shift towards lasting value. Local production has the potential to create green growth and jobs in the region.

The Yacht Pullover by Earth Creations is made in the USA and dyed with natural local clay and other non-toxic dyes.

4. Rethink for Whom
Nordic countries are at their best an example of inclusive and democratic societies. The fashion industry however, has marketed itself towards the young and thin. An ethical approach to fashion encompasses not only how clothing is produced, but also who they are produced for and how clothing affects the ability for self-expression and participation in an open society.

The Cotton-Cashmere Cape by Echo Verde has a beautiful drape that's flattering on all body types and popular with women of all ages.