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prAna is Sanskrit for breath, life and vitality of the spirit. This ancient word holds great meaning for us, and so we borrowed it for our name. It lifts our aspirations and helps guide our actions towards becoming an evermore socially mindful and environmentally sustainable organization.
“A brand should give much more than it takes from the world”. This has forever been prAna’s simple answer to the complex challenge of sustainability. prAna’s reason to be and to continue on is based on an increasingly mindful use of natural resources, but also on our ability to motivate our community of customers and peer businesses. Understanding the full impact of a fiber from its origin, to its processing, to its finishing is a large task. We are committed to understanding the full impact of our products and seeking out solutions that are more sustainable. We see this journey as a never ending learning experience – for what is sustainable today may not be sustainable in the future.
prAna uses materials like organic cotton, hemp, and recycled polyester in many of their designs, and the brand is working towards building it's entire collection from sustainble fabrics. The company is also partnered with bluesign, a worldwide standard to precisely track the impact of every stage of production.