Wet-it!'s business adventure began when founder Mathilda Davies realized the super absorbent sponge cloths she used during her childhood in Sweden were not a common commodity in US homes. Davies saw the opportunity to penetrate the US market with these unique, high-quality cloths.

      They're a cross between a sponge and a dish towel... think of them as paper towels that you can wash and re-use over and over again for at least 6 months. They're lint-free, sustainable, biodegradable, and compostable.

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