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Lur was founded in 2012 by Mark Heiman, a nature-lover who majored in Forestry in the 1970s (he came by it honestly - he was born on Earth Day). That early “green” beginning eventually led him to become an entrepreneur, dedicated to creating disruptive, positive change within the apparel industry.

Today Lur creates products from 100% recycled materials, gives back to the communities where we work and pays fair wages to those who make our clothing. Lur believes the production of ethical fashion can help create a rising tide of prosperity.

Lur's fiber content consists of pre-consumer cotton scraps from commercial apparel and textile facilities, and post-consumer plastic bottles recycled into polyester fiber. Click the graphic below to see how it works!



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