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Sarah Carson needed the perfect dress that could do it all, but that dress didn’t exist. So, Sarah made it herself!

Inspired by her great grandmother and go-getter women who do it all, former Wall Street DIY-er Sarah Carson launched Leota in 2011 on the principles of empowerment, femininity and optimism. What began with one perfect dress has become a closet full of perfect.  Every detail is designed by women, for women, to flatter a range of body types with the perfect amount of pretty and practical. Whether you’re a boss, a mom, or all that and more, Leota has your back!

DO THE RIGHT THING

We do the right thing with ethical manufacturing, hand-making our collections locally in NYC. We are proud to create local jobs and bring you fashion with a conscience. We give 5% to causes that matter to women.