Cinderloop

Statement from designer Antoinette Indge -

“Be true to your materials”. I learned this principle at art school long ago but it still informs my clothing design practice. Each new knit fabric is draped on a form, and the design will evolve as I learn its particular properties. I also try to be true to my customers, by creating simple designs with character and individuality but that also flow and flatter their bodies rather than fight their curves. I often distort the fabric surface with invented stitch details which help to define and shape the final design. It's a intuitive process and my work isn't something that could ever be handed over to a factory. I handle every aspect myself, from draping to pattern making and grading, to cutting and sewing each piece of clothing.

It's important to me that my clothing is for everyday use, worn by women as they live their daily lives. I studied sculpture at art school and became interested in installation art where you might be able to affect someone, albeit for a brief moment, and perhaps soon forgotten. Working as a designer has been far more satisfying as I hear back from clients who love wearing my clothing. Selling at shows, and meeting new and old clients is an important part of my creative process.

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